PRIVACY POLICY

RETAIL PERFORMANCE MARKETING GROUP INC.: PRIVACY POLICY

Effective: September 1, 2022

This Privacy Policy describes how Retail Performance Marketing Group Inc., aka RPM, acts as a data controller to collect, use and disclose information, and what choices you have with respect to this.

HOW TO CONTACT US

Please feel free to contact us if you have any questions about this Privacy Policy: info@retailperformance.ca

Retail Performance Marketing Group Inc. 255 Ridge Road, Cambridge, Ont, N3E 0C2

WHAT AND WHO DOES THIS PRIVACY POLICY APPLY TO?

This Privacy Policy applies to both individuals and companies who are our registered free members, customers, purchasers and delegates of our online content, webinars, podcasts and any other registered-user content we provide, along with any other interactions (e.g. customer enquiries) you may have with RPM.

WHY WE PROCESS YOUR DATA

We may process your data for a number of different purposes:

To keep you up to date with the latest, relevant content we have published.
To administer any membership you have with us.
To administer products or services you have bought from us.
To collect your feedback and seek your insight through online survey invitations.
To give you access to content and events provided by our approved third party partners.

OUR LAWFUL BASIS FOR PROCESSING YOUR DATA

It’s in RPM’s legitimate business interest to keep its customers, members and contacts informed of our latest content, products and services and to manage and administer their memberships and purchases.

We process customer and client data and use direct marketing as part of this legitimate interest. It’s necessary for us to use a variety of direct marketing channels and messages to ensure our contacts are kept informed, and wherever possible we make sure the messages we send are targeted and relevant. Any direct marketing we undertake complies with e-privacy rules on consent.

We will keep your data safely and securely for as long as necessary or according to your instructions, and we review the data we hold at least once every year. If you’d like more information about how we store your data, please contact us directly.

In particular you could expect to receive from us:

A weekly email Partner Bulletin highlighting our latest third party partner content.
A weekly or bi-weekly email update on relevant content updates.
Occasional email updates on surveys we are running.
Occasional account management calls to check in on how you are enjoying any of our products or services you use.

TYPES OF DATA WE COLLECT

When you register on our website or purchase any of our professional development services we’ll collect the kind of standard, non-sensitive information you would expect a B2B supplier to request. For example, we’ll ask for your:

Your name
Your job title
Your job role
Your email address and contact number
Your postal address
The name of the organisation you work for
The type of industry you work in
The number of employees in your organisation

USE OF COOKIES

RPM uses cookies and other third party tracking technologies in our websites and across other websites that help us collect other information about our customers’ and users’ preferences. You can choose to permit or restrict the use of these technologies through your personal browser settings. RPM’s cookies do not contain any personally identifying information.

THIRD PARTY DATA

RPM may receive data about organisations, industries, website visitors, marketing campaigns and other matters related to our business from our partners, affiliates or others, that we use to make our own information better or more useful.This data may be combined with other information we collect and might include aggregate level data, such as which IP addresses correspond to postal / zip codes or countries. Or it might be more specific: for example, how well a marketing campaign performed.

RECIPIENTS OF THE DATA WE COLLECT

In some cases we will share the data we collect from you with trusted third party content providers to support our business.

OUR EXPECTATIONS OF OUR CONTENT PARTNERS

Any personal data we share with our content partners is shared only the basis that the data will be used by the partner under a lawful basis of legitimate interest.

Data processing partners

RPM may provide your personal information to a subsidiary of RPM, any affiliated companies or other trusted businesses or persons, acting under a confidentiality agreement, for the purpose of processing personal information on behalf of RPM.

These parties are required to process such information based on instructions from RPM and in accordance with this Policy. They do not have any independent right to share this information.

RPM may change this policy from time to time by posting an updated version on this platform. We encourage you to visit frequently to stay informed about how we use your personal information.

Your rights over the personal data we hold

You can reasonably request access to the personal data we hold on you, at any time, and we will provide that information free of charge within one month of your request.

You can request inaccurate or incomplete personal data held on you to be rectified or completed or for your personal data to be suppressed or erased, and we will respond within one month of your request at the latest.

We will supply any data you request in a CSV file.

To protect data stored on RPM’s servers, RPM regularly audits our system for possible vulnerabilities and attacks. While RPM will implement the security measures detailed above, transmission of information via the internet is not completely secure and therefore transmission via the internet is at your own risk.

CHANGES TO THIS PRIVACY POLICY

We review our data protection and privacy procedures and policy regularly and post any changes to our Privacy Policy on this page.

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